How To Set Up A Government Facebook Page

Lesson 13: Creating a Facebook Page

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What is a Facebook page?

Many companies and organizations now use Facebook Pages instead of creating their own websites, or as some other way to connect with the people who utilize their services. A Folio allows you to post basic information about your organization on Facebook. Once you've created a Page, you can then invite people to similar the Page and share posts and updates with them. Anyone who likes the Page can also leave reviews, ask questions, and more.

Visit the GCFLearnFree.org Facebook Page to see how we employ this feature to share updates most the site and reply questions from our users.

To create a Facebook folio:

Y'all must already have your own Facebook account before yous tin create a Facebook Page. If you lot don't have an account, review our lesson on getting started with Facebook.

Click the driblet-down arrow on the toolbar, then select Create Page.
Cull either Business or Brandor Community or Public Figure equally your Folio category.
Enter aPage Name and Category, then click Keep.
Upload a profile picture and a cover photograph for your Page.
The Facebook page will appear. From here, you tin can customize your page, invite people to like the page, create posts, and more than.

Customizing a Facebook page

In that location are many ways to customize the appearance of your Facebook page. Here are some basic tips that will help to brand your page wait more polished and professional.

Use big, high-quality images for your profile picture and cover photo.
Choose a short name for the folio because it volition also be the page URL. In our example, the URL is https://www.facebook.com/SongbirdBakeryRaleigh.
If you want people to be able to leave reviews on your folio, you volition demand to include a street address for the organization.

Using a Facebook page

After you create a Facebook page, you'll be the only person who can edit the page information and post updates to the folio's Timeline. Notwithstanding, if you'd like to give other people permission to practice these things, yous can add them as page administrators. To add a page administrator, click Settings most the superlative-right, then select Folio Roles.

adding page admins

Managing a Facebook page

While there are many ways to manage a folio, these tips should help you become started.

Share responsibly. Just similar with your personal Facebook business relationship, it's important to recall earlier you share. A Facebook folio is a public face for your organization, so it's best not to share anything that could be considered offensive or derogatory.
Engage your audience. Many people create pages every bit a fashion to promote their businesses and post advertisements on Facebook. While there'southward nothing wrong with using a Facebook page this way, it's important to make sure the things you share will be relevant to the people who've liked your page. Posting constant advertisements and updates may become annoying to followers, which could lead them to unlike or unfollow your page.
Experiment. There'southward no formula for creating a successful Facebook folio, and then y'all'll want to try dissimilar things to run into what works all-time for you and your audition. One suggestion is to spend some fourth dimension reviewing more popular Facebook pages. Pay attention to the types of posts they share, and run into how they connect with their followers.

Boosted resources

If you lot want even more information on Facebook pages, we recommend these resources:

Facebook Business organisation Overview (Facebook)
How to Create a Facebook Business Page in 5 Uncomplicated Steps (HubSpot)
Boosting Your Posts (Facebook)

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